Each spring, the Florida Strawberry Festival® rolls out the red carpet to welcome visitors from throughout the Sunshine State and the world. Guests come from near and far to enjoy exhibits of agriculture, commerce, industry, livestock, fine arts, horticulture, and crafts. The fabric of American life is woven into the Festival through social events, contests, youth developmental programs, top-name entertainment, and parades with glorious floats and high-stepping marching bands.
Be the SWEETEST berry in the parade
The highlight of the Florida Strawberry Festival is the annual parade that is usually held at 1 pm through downtown Plant City to Sammonds Road. It attracts over 30,000 viewers who stand along the route to observe the colorful floats, musical bands, and special units.